Dave Mertens publishes on distribution and commercial contracts in “Mode & Recht”

Dave Mertens publishes on distribution and commercial contracts in “Mode & Recht”

This book on "Fashion & Law" begins by reviewing the various business models that are relevant in the fashion sector. It then focuses on the start-up of a fashion company and the company-law implications. The applicable tax incentives are also discussed. The manner in which fashion creations are protected by intellectual rights is closely examined: which intellectual property right best protects fashion creations, what strategy should one pursue with regard to intellectual rights - and what to do about counterfeits? Naturally, sales and distribution are crucial in the fashion sector. Along with the classic distribution methods (with e.g. sales concessions, franchising, commercial agency), e-commerce has also become an important problematic for the fashion world (just think, for example, of the obligations to provide information, advertising and distance selling).

For more information on this subject you can contact Dave Mertens.